The INITIATIVE
“The 8 Trill Pils Initiative”, founded by Crowns & Hops Brewing Co., is an initiative dedicated to achieving racial equity within and around the craft beer industry. The initiative is intended to demonstrate that with investment (capital and resources) in Black-owned businesses, the entire country stands to realize the benefit and fiscal impact of Racial Equity .
The “8 Trill Pils Initiative” is a real time case study of Crowns & Hops and BrewDog taking immediate action along with creating measurable steps and opportunities for other Black owned craft beer brands in the process.
crowns & hops brewing co
Crowns & Hops Brewing Co, founded by Beny Ashburn & Teo Hunter, are dedicated to preserving culture, expansion of the palate and community building through world class beer.
Independent craft beer culture has become more than its product/ beverage. It has proven to create hubs within the community promoting values, entrepreneurship and philanthropy. Crowns & Hops mission is to create spaces that are community centric with underserved communities of color in mind, driving diversity, inclusion, economic growth and ultimately Racial Equity.